Another week brings news of another contributor to Issue One of Ligature Journal; we’d like to introduce Dane O'Shanassy, general manager of Patagonia Australia & New Zealand. Founded by Californian, Yvon Chouinard, Patagonia has developed into a company with a unique mission to 'build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis'.
We had the opportunity to talk to Dane about this mission and how it has lead to the development of the ‘Worn Wear’ program. Patagonia believes strongly that you shouldn’t buy things you don’t need. They have furthered this idea to include free repairs to its clothing, extending the life of their garments, minimising waste and reducing their (and our) impact on the environment. Patagonia is a big company focused on positive thinking that is exploring how even small positive changes to the way consumers look at stuff can make an enormous difference.
Post publication update
Patagonia’s values revolve around being responsible for the impact their products have on the environment. Their mission is to “Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” Three years ago, Patagonia started their ‘Worn Wear’ program in the US, now it is here in Australia.
You can read the full article on Patagonia, 'Repair is a Radical Act', by grabbing a copy of Issue One of Ligature Journal from the online store.