Disruption in design, to me, means throwing a red herring into an otherwise straightforward communication, whatever that may be. (advertising, logo design, illustration, poster, packaging etc).

For example (visual art/design): turning a crucial or keyword or image upside down; changing the size of something to alienate it from its “family”; creating a space where something “ought” to be.... generally making the viewer “uncomfortable” within the ordinary to hopefully initiate a conversation about the meaning of such an act.

As an illustrator, I am drawn to those with audacity in illustration and one of the most innovative designers/artists/ thinkers/ disruptors to me, is the wonderful Michael Agzarian, creator of the notorious Hopeless and Clueless etc posters. Working out of his inner-city Sydney design studio, Michael put his own money into producing the posters and stealthily distributing them around town.

(Latest target: Dutton...watch out for these).

Find out more about what inspires Annette at advision.com.au | abbottsolutelynot.com

This is an excerpt from Ligature Journal, to find what our other contributors wrote for their Weapons of Mass Disruption pick up your own copy head to Ligature Journal Issue Four

Check out Weapons of Mass Disruption - Two Weapons of Mass Disruption - Three